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Field notes, opinions, and where we think the hospitality stack is going. Written by Simone and Alessio. The working notebook behind the consultancy.

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Analysis
The vendor layer keeps winning in hotel agentic commerce

Every agentic commerce standard aimed at hotels stalls on the same point: most hotels don't control their own booking flow or guest data, both of which sit inside vendor systems. A hotel that owns a first-party data layer can connect to any protocol without rebuilding. A hotel that rents its stack waits for a vendor and loses the booking to an OTA in the meantime.

21 May 2026 5 min read

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